D—K
P007 → Museum of Science and Industry
The Museum of Science and Industry needed help differentiating themselves from the saturated museum scene in Chicago.
In order to do so, we decided to celebrate curiosity – using the tagline "Long Live Curiosity". The work aimed to spark a sense of wonder by asking provocative questions about science, life and everything in between.
The campaign elements include OOH, radio, print and digital, and was placed throughout Chicago during the summer.
The museum iself was a great (and free) space to keep spreading our questions.