D—K
P008 → Oldies
…but goodies.→ Craftsman
These were my first big TV production. Shot with Fredrik Bond. The brief was to let people know that Craftsman is the Official Tools of Nascar. And not the Official Tools of…
→ Silk
Most people want to start eating healthier and know that Silk is a healthier option to regular dairy milk. But concerns like: "What does it taste like?", "I don't know what to do with it." "How is it better than regular milk?" all get in the way. In order to address these issues head on, we created a little plant character, who would come into your life and challenge people's misconceived beliefs.
We've shot a bunch of these spots with Phil Morrison. Below is one of them.
→ Diet Dr Pepper
A satisfying, full-flavored diet soda. It's such an unbelievable statement, that even folkloric creatures don't believe in it. That is until they try Diet Dr Pepper.
Remember ‘Print’? I love that medium. Not as glamorous and popular anymore, but still a great way to hone your concepting skills. Here’s a selection of some that Ive worked on over the years.