D—K
Creative Director
Selected Works

  1. Intel
  2. Coca-Cola
  3. Audi
  4. $WOMN - YWCA
  5. International Delight
  6. Allstate Purple Purse
  7. Museum of Science and Industry
  8. Oldies

About

dezim@mac.com
+1 312-351-1232
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SF—CA


©2024

P006 → Allstate Foundation Purple Purse



One in four American women will experience domestic violence in her lifetime. And financial abuse is the No.1 reason victims stay in or return to abusive relationships. 

The Allstate Foundation Purple Purse provides financial training to these victims, empowering them to break free from the cycle of domestic violence.

This short online film dramatizes the real-life story of Lori, a domestic abuse survivor who fought her way out of her "prison" in an ingenious way.




The film generated great positive press on channels primarily targeted to women, like Huff Po, People Mag, and also on ad-industry channels like Adweek, Creativity and so on.