D—K
Creative Director

Selected Works
  1. Coca-Cola Halftime
  2. Intel
  3. Coca-Cola Times Square
  4. Audi
  5. $WOMN - YWCA
  6. International Delight
  7. Allstate Purple Purse
  8. Museum of Science and Industry
  9. Oldies

About

dezim@mac.com
+1 312-351-1232
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SF—CA


©2025

P001 → Coca-Cola Halftime / Coke Time



Even top athletes need a halftime to recharge, refresh, and come back stronger.
But, what about the rest of us?

We reimagined the concept of "halftime" beyond sports, turning it into a universal reminder to pause, reset, and refresh with a Coke. What started as an anthem spot became a global platform, encouraging Gen Z to get their uplift, one ice-cold Coca-Cola at a time.




Some of the cutdowns





Being a global platform, markets like Japan, South Korea, India, and Nepal all put their own spin on Coke Halftime.

   

   




Lots of social assets and OOH were created to support the platform.